Clyde Haberman had a piece about ‘vanity addresses’ in Manhattan. Landlords pony up so that they can have an address that sounds ritzier than where the building really is.
An example would be 1 Worldwide Plaza, which doesn’t like to advertise the fact that it’s on Eighth Avenue (still a little rough, and when it was built, surrounded by porn theatres). The company I work for, has their New York HQ at “1 Bryant Park” - another made-up address. In fact, the names Park Avenue and Avenue of the Americas started out as attempts at vanity; the former stuck, the latter didn’t. But with those at least, the whole street changed. The sanctity of that marvel of foresight, the Manhattan street grid, is preserved.
That is better than buildings that have misleading addresses. 237 Park Avenue doesn't even touch Park Avenue. Wall Street Plaza, isn't on Wall. Amazingly, 62 West 62nd street, is east of 44 West 62nd.
I used to be a messenger, and you just had to know these exceptions. In fact, I worked as a messenger for a while, at a law firm at One New York Plaza. Ironically, 55 Water Street has always been just known as ‘55 Water’, and most anyone who works downtown is more aware of that building.
However, beyond discomfiting delivery guys like myself, there is also the issue of public safety. Ambulances, police, the fire department - they have to know the game, too. Someone having a heart attack may not appreciate the pretty name.In fact, the terms “North Tower” and “South Tower”, now commonly used to refer to the World Trade Center towers, were never in common use before 9/11. The buildings were, respectively, 1 WTC, and 2 WTC. However, firemen rushing to the site had no idea which building was which, and so referred to them in reference to their geographic orientation. I can’t imagine that confusion helped anybody.